Direct customer connections are here! 🎉

Our new feature will put big smiles on the faces of suppliers and our Customer Support team! 🎉 You can now connect directly with your buyers—no need to go through CS first.

We still check every new Buyer account for legitimacy, correct delivery details, and to avoid double-ups in the system. But about half of supplier requests are for buyers we already have in Upstock, so now you can match them yourself in seconds.

This means no waiting for confirmation—you can start ordering right away! If a match is unclear or the customer isn’t yet in our system, we’ll still handle those as usual.